I find habits really interesting. One of my favorite recent reads was Charles Duhigg’s excellent book on the subject. I love Nir Eyal’s blog on behavior engineering. One of my favorite interview series is Copyblogger’s look at how smart people write. Because there are so many different ways to “win” and get traction in content […]
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27 Marketing Experts Share Their Favorite Content Marketing Tools (And How They Use Them)
Regardless of if you’re a seasoned marketing veteran or relatively new to the Content Marketing world, there are tons of content marketing tools available on the market today (many of which are absolutely free) that are guaranteed to help you reach your marketing goals faster and easier. Whether it’s for content strategy, content creation, content […]
Things to Consider Before Interviewing Influencers
The first thing to consider when interviewing influencers is your objective. Are you trying to get additional readers and attention for your blog? Are you trying to get the maximum amount of exposure and links for the specific piece of interview content you’ve produced? Are you trying to create content via your interview for a […]
Is ChatGPT Safe to Use? The Truth about ChatGPT and AI Security Risks
As artificial intelligence continues to advance, many people are left wondering, is ChatGPT safe? ChatGPT, a popular creation by OpenAI, has gained significant attention for its ability to generate human-like text and assist in various tasks. However, with its widespread use, concerns regarding its safety and potential cybersecurity risks have arisen. ChatGPT’s primary function is to […]
How to Use ChatGPT: A Comprehensive Guide
In recent years, artificial intelligence has advanced rapidly, giving rise to powerful tools like ChatGPT, an AI chatbot that can generate human-like responses. Developed by OpenAI, ChatGPT is designed to provide detailed answers and follow instructions when given a prompt, making it an incredibly handy tool for a variety of tasks, including creative writing, research […]
How to do Keyword Research in Only 5 Minutes (and in Just 5 Steps)
Keyword research is the cornerstone of search engine optimization (SEO), and its the first step in any SEO campaign. But is it really possible to do keyword research in only 5 minutes? Of course it is! If you’re trying to find the right keywords for an article that you’re writing or a page you’re optimizing, […]
Should I Opt-Out of Google Analytics 4? Or Should I Let Google Configure GA4 for Me?
Google is sunsetting its Universal Analytics reporting platform on July 1, 2023 and shifting to a new platform, Google Analytics 4. If you’re using Universal Analytics then you’ve been receiving the following push notifications in your analytics property: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website […]
SEO Questionnaire: 13 Questions You Must Ask When Onboarding New SEO Clients (with PDF)
When working with new SEO clients, it’s important to get as much information from them as possible to help guide your SEO efforts. The perfect way to gather this information is by having you client fill out an SEO questionnaire. Your client is a wealth of institutional knowledge about their business and likely their current […]
Free SEO Audit: Sign Up to Get Yours Today
An SEO audit is the ideal way to unlock the hidden potential of your website, boost your online visibility and generate more business leads. And for a limited time (and for a select few websites each month), we’re offering a FREE SEO audit. This SEO audit isn’t an automated, cookie-cutter report that you can get […]
Which Goals are Available in Google Analytics?
Google Analytics is one of the most valuable tools a digital marketer or site owner can use to understand (and improve) the performance of their website. Within Google Analytics, there are a range of reports to help you understand how users behave when they’re on your website. One of those reports is the “Goals” report, […]