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Free SEO Audit: Sign Up to Get Yours Today

An SEO audit is the ideal way to unlock the hidden potential of your website, boost your online visibility and generate more business leads. And for a limited time (and for a select few websites each month), we’re offering a FREE SEO audit. This SEO audit isn’t an automated, cookie-cutter report that you can get […]

which goals are in google analytics

Which Goals are Available in Google Analytics?

Google Analytics is one of the most valuable tools a digital marketer or site owner can use to understand (and improve) the performance of their website. Within Google Analytics, there are a range of reports to help you understand how users behave when they’re on your website. One of those reports is the “Goals” report, […]

Truffle pig topics - how to find long tail keywords

Long Tail Keywords: Digging Through the Mud to Find Buried Gems

If Niche Site Twitter is any indication, new niche sites are all the rage: While we’re fast approaching (have reached?) the cynicism stage of Niche Site Twitter, building and optimizing websites and consulting with businesses has been great for me personally (and my family), so I love this trend. (I also love the general enthusiasm […]

Internal linking for SEO: 3 key best practices

Internal Linking for SEO (Strategy, Structure, Tools, & Tips)

There are not a lot of internal linking enthusiasts in the world. Even some of the nerdiest, most hard core SEOs absolutely hate internal linking. In general it really is a chore. It’s time-consuming, it can be confusing, and most people find it boring. The good news is that all of that can be a […]

SERP analysis: a look at a specific search result

Deep SERP Diving: How to Conduct SERP Analysis for SEO

As I mentioned in a recent post, it can be hard to determine how difficult a search result is from keyword difficulty scores alone. As a result, a crucial part of your keyword research process has to be SERP analysis – the process of diving into the SERPs (search engine results pages) to get a […]

An image representing the process behind query deserves freshness from Google's patent filing

Always On Time: Last Updated & Published Time Stamps & SEO

“This specification describes how a system can adjust a score for a search result that identifies a resource and was obtained in response to a search query to reflect both how “fresh seeking” the query is and how “fresh” the resource is. In general, the system boosts the score for a “fresh” search result if […]

A picture of polaroid images

Are Your Blog Images Ready for Evolving Google SERPs?

Hand up: I’m not a super “visually creative” person and I haven’t always put a ton of time into thinking through images for blog posts I’m creating or reviewing. (If I’m being honest, there will probably be issues with images in this post). If you’re creating an infographic or doing a post that’s very visual, […]

Screenshot of a keyword difficulty score of 95

The Difficulty with Keyword Difficulty Scores

I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]

medical inventory software SERP

Heard Of Dynamic Title Tags?

I’ve discovered what appears to be a glitch in Google’s algorithm and it results in two title tags showing in the SERPs for a single landing page, dependent on the search query. Is Google doing this intentionally, or is this actually a glitch in the algorithm? The Discovery I was conducting routine checks on some […]