Articles

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Content Marketing Strategy: Marketers Share their Favorite Books, Blog Posts & Resources

“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, […]

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Starting a Business Blog: Blogging Mistakes Companies Make on Corporate Blogs

Lots of companies are starting blogs. If you’re new to blogging, it’s tough to get traction and easy to make some of the various, common mistakes other blogs and bloggers (myself included) have made. To help new blogs and bloggers avoid some of the common pitfalls that companies make when starting a blog we’ve asked […]

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Content Promotion Ideas: 30 Creative Examples of Companies Promoting Content

Like a lot of people, I really love examples of things as a means of learning. In-depth case study content is one of my favorite types to consume. I really enjoyed reading both Jon Cooper’s original post on creative link building and his follow up post. Along those same lines, we asked 30 marketers to […]

What’s the #1 Habit of Successful Content Marketing Campaigns?

I find habits really interesting. One of my favorite recent reads was Charles Duhigg’s excellent book on the subject. I love Nir Eyal’s blog on behavior engineering. One of my favorite interview series is Copyblogger’s look at how smart people write. Because there are so many different ways to “win” and get traction in content […]

27 Marketing Experts Share Their Favorite Content Marketing Tools (And How They Use Them)

Regardless of if you’re a seasoned marketing veteran or relatively new to the Content Marketing world, there are tons of content marketing tools available on the market today (many of which are absolutely free) that are guaranteed to help you reach your marketing goals faster and easier. Whether it’s for content strategy, content creation, content […]

Things to Consider Before Interviewing Influencers

The first thing to consider when interviewing influencers is your objective. Are you trying to get additional readers and attention for your blog? Are you trying to get the maximum amount of exposure and links for the specific piece of interview content you’ve produced? Are you trying to create content via your interview for a […]

is ChatGPT safe for users?

Is ChatGPT Safe to Use? The Truth about ChatGPT and AI Security Risks

As artificial intelligence continues to advance, many people are left wondering, is ChatGPT safe? ChatGPT, a popular creation by OpenAI, has gained significant attention for its ability to generate human-like text and assist in various tasks. However, with its widespread use, concerns regarding its safety and potential cybersecurity risks have arisen. ChatGPT’s primary function is to […]

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How to Use ChatGPT: A Comprehensive Guide

In recent years, artificial intelligence has advanced rapidly, giving rise to powerful tools like ChatGPT, an AI chatbot that can generate human-like responses. Developed by OpenAI, ChatGPT is designed to provide detailed answers and follow instructions when given a prompt, making it an incredibly handy tool for a variety of tasks, including creative writing, research […]

do your keyword research in only 5 minutes

How to do Keyword Research in Only 5 Minutes (and in Just 5 Steps)

Keyword research is the cornerstone of search engine optimization (SEO), and its the first step in any SEO campaign. But is it really possible to do keyword research in only 5 minutes? Of course it is! If you’re trying to find the right keywords for an article that you’re writing or a page you’re optimizing, […]

should i opt out of google analytics 4?

Should I Opt-Out of Google Analytics 4? Or Should I Let Google Configure GA4 for Me?

Google is sunsetting its Universal Analytics reporting platform on July 1, 2023 and shifting to a new platform, Google Analytics 4. If you’re using Universal Analytics then you’ve been receiving the following push notifications in your analytics property: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website […]