Articles

Picture of strategizing on a white board.

Content Marketing Strategy: Marketers Share their Favorite Books, Blog Posts & Resources

“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, […]

27 Marketing Experts Share Their Favorite Content Marketing Tools (And How They Use Them)

Regardless of if you’re a seasoned marketing veteran or relatively new to the Content Marketing world, there are tons of content marketing tools available on the market today (many of which are absolutely free) that are guaranteed to help you reach your marketing goals faster and easier. Whether it’s for content strategy, content creation, content […]

Things to Consider Before Interviewing Influencers

The first thing to consider when interviewing influencers is your objective. Are you trying to get additional readers and attention for your blog? Are you trying to get the maximum amount of exposure and links for the specific piece of interview content you’ve produced? Are you trying to create content via your interview for a […]