Google Analytics is one of the most valuable tools a digital marketer or site owner can use to understand (and improve) the performance of their website. Within Google Analytics, there are a range of reports to help you understand how users behave when they’re on your website. One of those reports is the “Goals” report, […]
If Niche Site Twitter is any indication, new niche sites are all the rage: While we’re fast approaching (have reached?) the cynicism stage of Niche Site Twitter, building and optimizing websites and consulting with businesses has been great for me personally (and my family), so I love this trend. (I also love the general enthusiasm […]
There are not a lot of internal linking enthusiasts in the world. Even some of the nerdiest, most hard core SEOs absolutely hate internal linking. In general it really is a chore. It’s time-consuming, it can be confusing, and most people find it boring. The good news is that all of that can be a […]
As I mentioned in a recent post, it can be hard to determine how difficult a search result is from keyword difficulty scores alone. As a result, a crucial part of your keyword research process has to be SERP analysis – the process of diving into the SERPs (search engine results pages) to get a […]
“This specification describes how a system can adjust a score for a search result that identifies a resource and was obtained in response to a search query to reflect both how “fresh seeking” the query is and how “fresh” the resource is. In general, the system boosts the score for a “fresh” search result if […]
Hand up: I’m not a super “visually creative” person and I haven’t always put a ton of time into thinking through images for blog posts I’m creating or reviewing. (If I’m being honest, there will probably be issues with images in this post). If you’re creating an infographic or doing a post that’s very visual, […]
I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]
If you run a WordPress site—whether as a hobby or for your business—you no doubt have a never-ending to-do list to tackle. After all, there’s always something that needs to be done, from conducting keyword research, to writing a new blog post, to creating engaging visual content. One task that should definitely be at the […]
I’ve discovered what appears to be a glitch in Google’s algorithm and it results in two title tags showing in the SERPs for a single landing page, dependent on the search query. Is Google doing this intentionally, or is this actually a glitch in the algorithm? The Discovery I was conducting routine checks on some […]
By now, you should know that content is king. It drives conversions, increases traffic, and boosts your brand awareness. Whether it’s a long-form blog post on how to save money for your business, or a photo catalog of your product collection, content is king. But crafting and creating good quality content takes time. Research, typing […]
