An SEO audit is the ideal way to unlock the hidden potential of your website, boost your online visibility and generate more business leads. And for a limited time (and for a select few websites each month), we’re offering a FREE SEO audit. This SEO audit isn’t an automated, cookie-cutter report that you can get […]
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Which Goals are Available in Google Analytics?
Google Analytics is one of the most valuable tools a digital marketer or site owner can use to understand (and improve) the performance of their website. Within Google Analytics, there are a range of reports to help you understand how users behave when they’re on your website. One of those reports is the “Goals” report, […]
Long Tail Keywords: Digging Through the Mud to Find Buried Gems
If Niche Site Twitter is any indication, new niche sites are all the rage: While we’re fast approaching (have reached?) the cynicism stage of Niche Site Twitter, building and optimizing websites and consulting with businesses has been great for me personally (and my family), so I love this trend. (I also love the general enthusiasm […]
Internal Linking for SEO (Strategy, Structure, Tools, & Tips)
There are not a lot of internal linking enthusiasts in the world. Even some of the nerdiest, most hard core SEOs absolutely hate internal linking. In general it really is a chore. It’s time-consuming, it can be confusing, and most people find it boring. The good news is that all of that can be a […]
Deep SERP Diving: How to Conduct SERP Analysis for SEO
As I mentioned in a recent post, it can be hard to determine how difficult a search result is from keyword difficulty scores alone. As a result, a crucial part of your keyword research process has to be SERP analysis – the process of diving into the SERPs (search engine results pages) to get a […]
Always On Time: Last Updated & Published Time Stamps & SEO
“This specification describes how a system can adjust a score for a search result that identifies a resource and was obtained in response to a search query to reflect both how “fresh seeking” the query is and how “fresh” the resource is. In general, the system boosts the score for a “fresh” search result if […]
Are Your Blog Images Ready for Evolving Google SERPs?
Hand up: I’m not a super “visually creative” person and I haven’t always put a ton of time into thinking through images for blog posts I’m creating or reviewing. (If I’m being honest, there will probably be issues with images in this post). If you’re creating an infographic or doing a post that’s very visual, […]
The Difficulty with Keyword Difficulty Scores
I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]
How Your Business Can Incorporate UGC Into Your Strategy
By now, you should know that content is king. It drives conversions, increases traffic, and boosts your brand awareness. Whether it’s a long-form blog post on how to save money for your business, or a photo catalog of your product collection, content is king. But crafting and creating good quality content takes time. Research, typing […]
Four Principles of Psychology You Can Use to Improve Your Writing
The following post comes to us from Victoria Greene, a writer and branding consultant who blogs at Victoria Ecommerce. Here she offers advice to writers and brands looking to make an impact with better writing. The human psyche is a mysterious place. Psychologists over the years have tried their best to understand it, and everyone […]