“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, […]
Lots of companies are starting blogs. If you’re new to blogging, it’s tough to get traction and easy to make some of the various, common mistakes other blogs and bloggers (myself included) have made. To help new blogs and bloggers avoid some of the common pitfalls that companies make when starting a blog we’ve asked […]
Like a lot of people, I really love examples of things as a means of learning. In-depth case study content is one of my favorite types to consume. I really enjoyed reading both Jon Cooper’s original post on creative link building and his follow up post. Along those same lines, we asked 30 marketers to […]
Keyword research is the cornerstone of search engine optimization (SEO), and its the first step in any SEO campaign. But is it really possible to do keyword research in only 5 minutes? Of course it is! If you’re trying to find the right keywords for an article that you’re writing or a page you’re optimizing, […]
An SEO audit is the ideal way to unlock the hidden potential of your website, boost your online visibility and generate more business leads. And for a limited time (and for a select few websites each month), we’re offering a FREE SEO audit. This SEO audit isn’t an automated, cookie-cutter report that you can get […]
Google Analytics is one of the most valuable tools a digital marketer or site owner can use to understand (and improve) the performance of their website. Within Google Analytics, there are a range of reports to help you understand how users behave when they’re on your website. One of those reports is the “Goals” report, […]
If Niche Site Twitter is any indication, new niche sites are all the rage: While we’re fast approaching (have reached?) the cynicism stage of Niche Site Twitter, building and optimizing websites and consulting with businesses has been great for me personally (and my family), so I love this trend. (I also love the general enthusiasm […]
There are not a lot of internal linking enthusiasts in the world. Even some of the nerdiest, most hard core SEOs absolutely hate internal linking. In general it really is a chore. It’s time-consuming, it can be confusing, and most people find it boring. The good news is that all of that can be a […]
As I mentioned in a recent post, it can be hard to determine how difficult a search result is from keyword difficulty scores alone. As a result, a crucial part of your keyword research process has to be SERP analysis – the process of diving into the SERPs (search engine results pages) to get a […]
“This specification describes how a system can adjust a score for a search result that identifies a resource and was obtained in response to a search query to reflect both how “fresh seeking” the query is and how “fresh” the resource is. In general, the system boosts the score for a “fresh” search result if […]
