An image representing the process behind query deserves freshness from Google's patent filing

Always On Time: Last Updated & Published Time Stamps & SEO

“This specification describes how a system can adjust a score for a search result that identifies a resource and was obtained in response to a search query to reflect both how “fresh seeking” the query is and how “fresh” the resource is. In general, the system boosts the score for a “fresh” search result if […]

A picture of polaroid images

Are Your Blog Images Ready for Evolving Google SERPs?

Hand up: I’m not a super “visually creative” person and I haven’t always put a ton of time into thinking through images for blog posts I’m creating or reviewing. (If I’m being honest, there will probably be issues with images in this post). If you’re creating an infographic or doing a post that’s very visual, […]

Screenshot of a keyword difficulty score of 95

The Difficulty with Keyword Difficulty Scores

I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]

medical inventory software SERP

Heard Of Dynamic Title Tags?

I’ve discovered what appears to be a glitch in Google’s algorithm and it results in two title tags showing in the SERPs for a single landing page, dependent on the search query. Is Google doing this intentionally, or is this actually a glitch in the algorithm? The Discovery I was conducting routine checks on some […]

Creating content on computer

How Your Business Can Incorporate UGC Into Your Strategy

By now, you should know that content is king. It drives conversions, increases traffic, and boosts your brand awareness. Whether it’s a long-form blog post on how to save money for your business, or a photo catalog of your product collection, content is king. But crafting and creating good quality content takes time. Research, typing […]

Picture of strategizing on a white board.

Content Marketing Strategy: Marketers Share their Favorite Books, Blog Posts & Resources

“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, […]