Keyword Research

As I mentioned in a recent post, it can be hard to determine how difficult a search result is from keyword difficulty scores alone. As a result, a crucial part of your keyword research process has to be SERP analysis – the process of diving into the SERPs (search engine results pages) to get a […]

I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]