Truffle pig topics - how to find long tail keywords

Long Tail Keywords: Digging Through the Mud to Find Buried Gems

If Niche Site Twitter is any indication, new niche sites are all the rage: While we’re fast approaching (have reached?) the cynicism stage of Niche Site Twitter, building and optimizing websites and consulting with businesses has been great for me personally (and my family), so I love this trend. (I also love the general enthusiasm […]

SERP analysis: a look at a specific search result

Deep SERP Diving: How to Conduct SERP Analysis for SEO

As I mentioned in a recent post, it can be hard to determine how difficult a search result is from keyword difficulty scores alone. As a result, a crucial part of your keyword research process has to be SERP analysis – the process of diving into the SERPs (search engine results pages) to get a […]

Screenshot of a keyword difficulty score of 95

The Difficulty with Keyword Difficulty Scores

I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]

do your keyword research in only 5 minutes

How to do Keyword Research in Only 5 Minutes (and in Just 5 Steps)

Keyword research is the cornerstone of search engine optimization (SEO), and its the first step in any SEO campaign. But is it really possible to do keyword research in only 5 minutes? Of course it is! If you’re trying to find the right keywords for an article that you’re writing or a page you’re optimizing, […]