The Ultimate Guide to Performing a Content Audit

Kristi Hines
by Kristi Hines | Last Updated May. 5th, 2015

Do you feel like you have a lot of great content, but you’re not putting it to good use? Or you’re just not sure if you have great content at all? If so, then a content audit is the answer. While most people fear the word audit, there’s no need to in this case. It’ simply means you’re going to

How to Write for Thousands of People NOT Just Dozens

Tadeusz Szewczyk
by Tadeusz Szewczyk | Last Updated Feb. 27th, 2014

audience
*

The Web is a weird place. There are potentially hundreds of millions of people you can reach here, but at the end of the day you will reach no more than dozens usually. Unless of course you know the ultimate secret magic writing formula!

Just kidding. There is none, of course.

Most publications that

What are the Best Topics to Reach as Many People as Possible?

Tadeusz Szewczyk
by Tadeusz Szewczyk | Last Updated Oct. 18th, 2013

Stormtrooper

People love topics that

  • make them smile
  • inspire them
  • they can identify with
  1. Geeky
  2. Cute
  3. Funny
  4. WTF?!?
  5. Sexy (but SFW)
  6. Positive
  7. Empowering
  8. Wise

concepts work best on the Web.

In case your business doesn’t fall under any of those topics, you may want to adapt so that a larger audience will be able to appreciate your content.

Just follow my real life examples. Please make

Things to Consider Before Interviewing Influencers

Moosa Hemani
by Moosa Hemani | Last Updated Oct. 18th, 2013


interview-graphic
The first thing to consider when interviewing influencers is your objective. Are you trying to get additional readers and attention for your blog? Are you trying to get the maximum amount of exposure and links for the specific piece of interview content

31 Essential Tools & Software for Content Creators

Jimmy Daly
by Jimmy Daly | Last Updated Dec. 4th, 2018

Note: Want to get all of the tools listed here linked in a handy spreadsheet, this post as a PDF, and another free bonus?

Best of The Web: Content Marketing Round-up Issue #1

Linda Phan
by Linda Phan | Last Updated Oct. 18th, 2013

This month we discovered that Content Marketing is appearing increasingly more often in mainstream Marketing news as well as on the Business front, and for good reasons. One of those reasons is that most companies today are more likely to adopt a Marketing plan that focuses on Content Marketing than say, on mostly SEO, because Content Marketing at its core