Why Paid Content is Better than Paid Links

Tadeusz Szewczyk
by Tadeusz Szewczyk | Last Updated Feb. 1st, 2015


Many business people do not have the patience to optimize their sites holistically. They just want to pay and get results like in the good old days when you could trick Google easily and get loads of traffic and sales from your “organic rankings” there.

Website owners would love to buy so called “paid links” and that’s it.


  • Changing their site
  • crafting

The Quick Guide to Looking Like a Brand

Pawel Grabowski
by Pawel Grabowski | Last Updated Feb. 1st, 2015

Sometimes you have to fake your brand a little.

Brands are not built in a day. It can take months of thorough research and testing to develop just a compelling brand promise. And that’s only a start of the whole process.

On the other hand, you don’t launch a business in a vacuum. There are already other companies trying to attract a similar audience.

Fear of Links

Tadeusz Szewczyk
by Tadeusz Szewczyk | Last Updated Mar. 31st, 2015


Flashback to 1999 – journalists from old media are afraid to link to other publications or sources despite the new opportunities the Web offers – bloggers embrace the Internet and hyperlinks in contrast and get significant attention by doing so.

15 years later history is repeating because publishers afraid of

6 Content Syndication Tools to Help You Share And Distribute Your Content

Pawel Grabowski
by Pawel Grabowski | Last Updated May. 5th, 2015

Content Syndication
Image via: Flickr.com

Getting your content read is the most important part of content marketing.

No matter how brilliant your blog posts are, you won’t be able to engage your audience and turn them into clients unless they had a chance to read them first.

But sometimes traditional promotion methods, SEO

Are You Content Marketing Like An Expert?: May Content Marketing Roundup

Tom Demers
by Tom Demers | Last Updated Mar. 22nd, 2015

Last month, we focused on adaptability as a content marketing strategy, because that was particularly relevant for the recent changes we’ve seen in Content Marketing.

For this month’s Content Marketing roundup, we focused on “Expert” level content marketing, because after all, one of the most effective ways to significantly improve any kind of business strategy is to take a close look

How To Choose The Right Content Type To Turn Visitors Into Customers

Pawel Grabowski
by Pawel Grabowski | Last Updated May. 1st, 2014


An abundance of content types allows you to connect with prospective customers. But how do you choose which content types are more suited for achieving certain goals?

Content offers you an opportunity to be a part of a buyers journey. Regardless whether they seek specific answers or to compare alternatives, being where your

Developing Content Strategy: Where to Begin

Pawel Grabowski
by Pawel Grabowski | Last Updated May. 6th, 2014


I guess that might be the first word that pops into your head when you think of developing a content strategy, right? After all, seeing so many companies successfully producing vast amounts of content every day can intimidate anyone. And certainly make you think twice about competing with them.

There is just no chance you

Can Your Content Strategy Adapt To Future Marketing Trends? – April Content Marketing Roundup

Linda Phan
by Linda Phan | Last Updated Apr. 9th, 2014

In last month’s Content Marketing Roundup, we focused on utilizing creative content strategies to help you develop and effectively promote your content across different mediums, whether on your own company blog or via popular social media sites like Twitter, Facebook, LinkedIn and even Reddit. Those strategies are still viable as ever, and so this month we wanted to

How To Write A Great Roundup Post

Jimmy Daly
by Jimmy Daly | Last Updated May. 5th, 2015

How To Write a Roundup Post

It may sound counterintuitive, but when done correctly, sending readers away from your site is one of the best ways to keep them coming back. That’s the idea behind content curation.

Before we dive into the details of roundup posts, let’s define the term curation. As Neicole

10 Essential Components of a Killer Blog Post

Pawel Grabowski
by Pawel Grabowski | Last Updated Mar. 6th, 2015


Do you sometimes wonder what makes one blog post tick with its audience and the other one sink deep never to be remembered again?

Great ideas, sure. But that’s not all. Ideas on their own don’t make great posts. They are important, but they’re not everything.

Emotional connection with a reader. Yes, that too.