Sometimes you have to fake your brand a little.
Brands are not built in a day. It can take months of thorough research and testing to develop just a compelling brand promise. And that’s only a start of the whole process.
On the other hand, you don’t launch a business in a vacuum. There are already other companies trying to attract a similar audience.
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Flashback to 1999 – journalists from old media are afraid to link to other publications or sources despite the new opportunities the Web offers – bloggers embrace the Internet and hyperlinks in contrast and get significant attention by doing so.
15 years later history is repeating because publishers afraid of
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Getting your content read is the most important part of content marketing.
No matter how brilliant your blog posts are, you won’t be able to engage your audience and turn them into clients unless they had a chance to read them first.
But sometimes traditional promotion methods, SEO
Last month, we focused on adaptability as a content marketing strategy, because that was particularly relevant for the recent changes we’ve seen in Content Marketing.
For this month’s Content Marketing roundup, we focused on “Expert” level content marketing, because after all, one of the most effective ways to significantly improve any kind of business strategy is to take a close look
Content offers you an opportunity to be a part of a buyers journey. Regardless whether they seek specific answers or to compare alternatives, being where your
“Scary.”
I guess that might be the first word that pops into your head when you think of developing a content strategy, right? After all, seeing so many companies successfully producing vast amounts of content every day can intimidate anyone. And certainly make you think twice about competing with them.
There is just no chance you
In last month’s Content Marketing Roundup, we focused on utilizing creative content strategies to help you develop and effectively promote your content across different mediums, whether on your own company blog or via popular social media sites like Twitter, Facebook, LinkedIn and even Reddit. Those strategies are still viable as ever, and so this month we wanted to
It may sound counterintuitive, but when done correctly, sending readers away from your site is one of the best ways to keep them coming back. That’s the idea behind content curation.
Before we dive into the details of roundup posts, let’s define the term curation. As Neicole
Do you sometimes wonder what makes one blog post tick with its audience and the other one sink deep never to be remembered again?
Great ideas, sure. But that’s not all. Ideas on their own don’t make great posts. They are important, but they’re not everything.
Emotional connection with a reader. Yes, that too.
This month we read through a ton of in-depth, specialized Content Marketing articles from around the web. And lucky for you, as usual, we scoured through the whole lot of them and plucked out our favorites to make up this month’s “best-of-the-web” content marketing roundup.
We chose to highlight these particular articles this month because they demonstrate the most actionable content
