With so much content crowding the marketplace, how can you distinguish your brand from your competitors? The answer is unique and compelling content.
The content you create has a direct impact on how your brand is perceived. When developing your content marketing strategy, ensure the content you are creating fills an informational need for your audience to keep them coming
I’ve discovered what appears to be a glitch in Google’s algorithm and it results in two title tags showing in the SERPs for a single landing page, dependent on the search query. Is Google doing this intentionally, or is this actually a glitch in the algorithm?
The Discovery
I was conducting routine checks on some of our landing pages in the SERPs
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By now, you should know that content is king. It drives conversions, increases traffic, and boosts your brand awareness. Whether it’s a long-form blog post on how to save money for your business, or a photo catalog of your product collection, content is king.
But crafting
With the ever-growing popularity of social media, the need to understand social media marketing has become integral for businesses. Even if social media isn’t your cup of tea, you can be certain that a significant proportion of your customers are using at least one form of it (probably on
At first sight, many DAM vendors can appear pretty seductive. When you invest in software, you can take advantage of free trials, make comprehensive migration plans, and still not really know how well a solution will pan out in daily practice. All vendors, naturally, will put their
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The following post comes to us from Victoria Greene, a writer and branding consultant who blogs at Victoria Ecommerce. Here she offers advice to writers and brands looking to make an impact with better writing.
The human psyche is a mysterious place. Psychologists over the years have tried their best
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