Category 1

Category 1

Easy Ways to Enhance the Security of Your WordPress Site

If you run a WordPress site—whether as a hobby or for your business—you no doubt have a never-ending to-do list to tackle. After all, there’s always something that needs to be done, from conducting keyword research, to writing a new blog post, to creating engaging visual content.

One task that should definitely be at the top of your to-do list is enhancing your site’s security. The reason this is such a critical task to complete is that doing so will ensure your site isn’t a red hot target for hackers and cyber attacks.

If you’re not sure what steps you should take to get started, take a read of our handy guide below. We’ve outlined a number of simple steps you can take today to enhance the security of your WordPress site.

1. Choose a Secure Web Hosting Provider

The web hosting provider you use to keep your WordPress site up and running has a significant impact on the security of your WordPress site. This is why it pays to do your research before committing to a web hosting provider, or to switch to a new one if yours isn’t performing up to scratch in terms of security.

Needless to say, not every web hosting provider offers the high-level of security your site needs to minimize the chances of a cyber attack. If in doubt, always opt for a reputable web hosting provider that has numerous positive customer reviews and the tick of approval from tech experts.

2. Regularly Backup Your Site

Every site, no matter how big or small, is vulnerable to cyber attacks. Yes—even sites with every state-of-the-art security measure imaginable in place can be hacked! This makes it essential to regularly backup your site and to store backups in a remote location. These two actions will help prevent all of your hard work from being instantly lost if your site is targeted by hackers.

If you’re unsure what a backup is, think of it like a saved copy of your entire site that you can re-upload in the event it gets hacked. If this sounds too technical to deal with, fortunately, as noted in
Zeguro’s article about WordPress security, there are a number of free and paid WordPress backup plugins available for you to use that will automate the backups for you.

3. Make Sure Your Employees Are Equipped With the Right IT Resources

While it may come as a surprise to hear, one of the biggest barriers that may be standing in the way of your WordPress’ site security is a lack of the right resources. Think about it: even if your employees have the expertise to strengthen your site’s security, they won’t be able to do so if they can’t readily access the IT resources they need to get the job done.

According to the latest edition of Aternity’s Global Remote Work Productivity Tracker white paper, this is, in fact, one of the most important considerations currently facing business and IT leaders in remote workforces. The white paper notes that it is vital for such leaders to gain insights into their employees’ remote working experiences by accounting for considerations such as the devices their employees are using, Wi-Fi connectivity, VPN capacity, and application performance.

Simply put, if you want to strengthen your WordPress site’s security, make sure your employees have access to any and all IT resources they need to help you achieve this goal. If you’re wondering how to figure out which resources they need, ask your employees directly if the current IT resources at their disposal are adequate—or if they could do with an upgrade or two.

4. Update, Update, Update

If there’s one word that you should keep in mind if you want to enhance the security of your WordPress site, it’s ‘update’. Why? Keeping key components of your WordPress site up to date is a simple but effective way to drastically strengthen the overall security of your site.

To be specific, there are three main components that you should be mindful to update:

Passwords: Regularly update all passwords associated with your WordPress site. When you’re creating a new password, follow best practices for making passwords to ensure they’re as secure as possible.

New WordPress releases: WordPress regularly issues new releases of its software. These releases usually need to be accepted manually, so it’s vital to keep a lookout for them in your site’s WP Admin Dashboard. Get into the habit of scheduling updates soon after they become available. Just be sure that all employees are aware of any scheduled updates before they’re put through, as otherwise work may be lost in the process.

‘Admin’ Username: Leaving your administrator user account name as the default name, ‘Admin’, is basically an open invitation for hackers to try their luck with hacking your site. For this reason, you should make it a priority to change your WordPress site’s admin username as soon as possible.

Top 10 Social Media Marketing Blogs

Social Media and Phone

With the ever-growing popularity of social media, the need to understand social media marketing has become integral for businesses. Even if social media isn’t your cup of tea, you can be certain that a significant proportion of your customers are using at least one form of it (probably on a daily basis!).

There’s no better place to look than social media marketing blogs if you’re after tips and advice for how to best connect with your customers on social media channels like Facebook, Instagram, Twitter, and Pinterest.

If you don’t know where to start, here’s our roundup of the top ten blogs you should start reading today!

Do you have a favorite social media marketing blog that we missed? Just send an email to cynthia@cornerstonecontent.com, and we’ll add your recommended blog to our list!

  1. Moz

Moz blog

When it comes to blogs with a voice of authority, Moz is right up there. Featuring “advice, research, how-tos, and insights,” from social media experts and marketers, you can be assured you’ll leave more knowledgeable. Make sure to also check out their weekly “Whiteboard Friday” explainer videos (complete with transcript) which have a cult-like following.

Three posts we like from Moz:

  1. Social Media Today

Social Media Today

Social Media Today is one of the go-to resources for those in social media – and those trying to wrap their heads around it! The blog is filled with all of the latest social media news, concepts, statistics, and trends presented in both article-form and visually-pleasing infographics.

Three posts we like from Social Media Today:

  1. ShareThis

ShareThis

You can trust that a company that’s all about social media follow buttons knows what they’re talking about when it comes to all things social media. ShareThis’ blog will teach you how to master each and every form of social media to better connect with your customers by improving your social media engagement levels.

Three posts we like from Share This:

  1. Social Media Explorer

Social Media Explorer Screenshot

You’ll be glad you started reading this highly practical social media resource. With articles organized into four categories: tools and tips; news & noise; movers & makers; and cases & causes, you’ll have all your bases covered when it comes to making an impact with your company’s social media presence.

Three posts we like from Social Media Explorer:

  1. Social Media Examiner

Social Media Examiner blog

Social Media Examiner makes it easy to catch up to speed about social media with their all-encompassing guides to platforms like Facebook, Instagram, and YouTube. In each guide, there are numerous resources to develop your knowledge. You can even listen to their useful podcasts to learn more about social media while you work!

Three posts we like from Social Media Examiner:

  1. Tailwind blog

Tailwind Blog

Want to learn more about how to tap into Pinterest’s diverse and engaged audience? Look no further than the Tailwind blog, which will teach you impressive techniques and strategies for traffic generation, how to make use of Pinterest in your social media strategy, and how to grow your own Pinterest following.

Three posts we like from the Tailwind blog:

  1. Convince and Convert

Convince and Convert

Convince and Convert is an analysis and advisory firm focused on digital marketing strategies that has a mammoth social media blog to its name. On their blog you’ll find everything from case studies of brands successfully using social media, to strategies about how to develop your social media game.

Three posts we like from Convince and Convert:

  1. Buffer

Buffer

As one of the world’s most popular social media management platforms, Buffer’s social media advice is on the money. Their blog posts are known for being in-depth and well-researched, so you’ll find it hard to stop at one article

Three posts we like from Buffer:

  1. Socially Sorted

Socially Sorted blog

Written by digital content strategist Donna Moritz, Socially Sorted is loved for its down-to-earth tone and intriguing insights into social media. The posts are easy to read and well-formatted – two features which certainly help when you’re new to the game. We guarantee you’ll find something to chew on in this popular blog.

Three posts we like from Socially Sorted:

  1. Sue B. Zimmerman

Sue B Zimmerman Blog

If Instagram has always gone over your head, Susan B. Zimmerman’s blog is the answer to all of your questions. Focused entirely on Instagram, the social media application that businesses are scrambling to leverage, you’ll become somewhat of an Instagram expert if you keep updated with this comprehensive blog.

Three posts we like from Sue B. Zimmerman: