The story behind Dr. V’s Magical Putter will likely be a topic in journalism schools for years to come.
Caleb Hannan, a young reporter for the pop culture and sports website Grantland, pitched his editors on a story about a so-called magic putter. It’s an entertaining story, and absolutely worth
Regardless of if you’re a seasoned marketing veteran or relatively new to the Content Marketing world, there are tons of content marketing tools available on the market today (many of which are absolutely free) that are guaranteed to help you reach your marketing goals faster and easier. Whether it’s for
There are plenty of great reasons to write a blog post.
Aside from having something interesting to say (which should be a given), you may want to convince readers to take action. Present your point of view on a current event. Or show off your writing skills. Or …. nevermind. It’s all rubbish anyway.
What you really
2013 was a huge year for content. Marketers finally made headway in the battle for the Internet’s attention, and as evidenced by the chart below, content was top-of-mind for quite a few searchers.
Traditionally, news stories get the most attention online but content marketing has opened new doors
The amount of advice and specialized content you can find on the Internet is exploding nowadays it seems, in every genre you could imagine. And while a lot of it could be cast off as fluff, every now and then you can find some extremely valuable industry relevant information. This is certainly true in the field of Content Marketing.
To highlight
Matt Cutts, Google’s head of webspam, recently came down on guest blogging in a big way. In a post on his personal blog, Cutts had this to say about one of SEO’s most popular link building tactics:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014,
Building authority on your website with good content, SEO, social media and email marketing has always been important to content marketers. In 2014, plan to add authorship to the list of ways you plan to market and grow your site. Authorship, which was rolled out by Google in 2011, connects content to the person who wrote it. Using Google+, search
Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts — no matter how great they are — need to be effectively promoted on social media, with email marketing and in real life. Here is a look at how to take your content promotion to the
“Rewriting is the essence of writing well: it’s where the game is won or lost.”
I love this quote. In a single sentence William Zinsser managed to capture the definition of what writing truly is.
But I also have a problem with it. To me, it omits an important aspect of writing, one you figure out only after wasting a lot of
OK, I get it. Your industry is boring.
Your products are dull, people are unmotivated, customers don’t interact with brands and there is hardly any innovation going on. Everyone’s bored.
That’s the realm you have to promote your company in, and do it with words.
But how many times can you write lists of features or product descriptions? And, make them interesting enough
