Are You Being Creative Enough With Your Content Marketing Strategy? March Content Marketing Round-Up

Linda Phan
by Linda Phan | Last Updated Mar. 13th, 2014

This month we read through a ton of in-depth, specialized Content Marketing articles from around the web. And lucky for you, as usual, we scoured through the whole lot of them and plucked out our favorites to make up this month’s “best-of-the-web” content marketing roundup.

We chose to highlight these particular articles this month because they demonstrate the most actionable content

Controversial Content: Is It Worth It for Your Business? A Look Back At Grantland

Jimmy Daly
by Jimmy Daly | Last Updated Mar. 5th, 2014

Grantland Controversy

The story behind Dr. V’s Magical Putter will likely be a topic in journalism schools for years to come.

Caleb Hannan, a young reporter for the pop culture and sports website Grantland, pitched his editors on a story about a so-called magic putter. It’s an entertaining story, and absolutely worth

27 Marketing Experts Share Their Favorite Content Marketing Tools (And How They Use Them)

Linda Phan
by Linda Phan | Last Updated Sep. 20th, 2017


Regardless of if you’re a seasoned marketing veteran or relatively new to the Content Marketing world, there are tons of content marketing tools available on the market today (many of which are absolutely free) that are guaranteed to help you reach your marketing goals faster and easier. Whether it’s for

A Super Simple 5-Day Plan to Creating Remarkable Content

Pawel Grabowski
by Pawel Grabowski | Last Updated Mar. 4th, 2014

There are plenty of great reasons to write a blog post.

Aside from having something interesting to say (which should be a given), you may want to convince readers to take action. Present your point of view on a current event. Or show off your writing skills. Or …. nevermind. It’s all rubbish anyway.

What you really

The Best of the “Best of the 2013”

Jimmy Daly
by Jimmy Daly | Last Updated Feb. 19th, 2014

2013 was a huge year for content. Marketers finally made headway in the battle for the Internet’s attention, and as evidenced by the chart below, content was top-of-mind for quite a few searchers.

content marketing search trends

Traditionally, news stories get the most attention online but content marketing has opened new doors

Must-Read Content Marketing Topics This Month: Content Marketing Roundup #2

Tom Demers
by Tom Demers | Last Updated Mar. 22nd, 2015

The amount of advice and specialized content you can find on the Internet is exploding nowadays it seems, in every genre you could imagine. And while a lot of it could be cast off as fluff, every now and then you can find some extremely valuable industry relevant information. This is certainly true in the field of Content Marketing.

To highlight

Guest Blogging Tips Even Matt Cutts Would Approve Of

Jimmy Daly
by Jimmy Daly | Last Updated Feb. 5th, 2014

Matt Cutts, Google’s head of webspam, recently came down on guest blogging in a big way. In a post on his personal blog, Cutts had this to say about one of SEO’s most popular link building tactics:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014,

10 Things Every Writer Should Understand About Google+ Authorship

Jimmy Daly
by Jimmy Daly | Last Updated Feb. 5th, 2014

Building authority on your website with good content, SEO, social media and email marketing has always been important to content marketers. In 2014, plan to add authorship to the list of ways you plan to market and grow your site. Authorship, which was rolled out by Google in 2011, connects content to the person who wrote it. Using Google+, search

13 Steps to Take Your Content Promotion to the Next Level

Jimmy Daly
by Jimmy Daly | Last Updated Jan. 7th, 2014

Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts — no matter how great they are — need to be effectively promoted on social media, with email marketing and in real life. Here is a look at how to take your content promotion to the

7 Things You Must Do Before Writing a First Draft

Pawel Grabowski
by Pawel Grabowski | Last Updated Feb. 5th, 2014

“Rewriting is the essence of writing well: it’s where the game is won or lost.”

I love this quote. In a single sentence William Zinsser managed to capture the definition of what writing truly is.

But I also have a problem with it. To me, it omits an important aspect of writing, one you figure out only after wasting a lot of