A Super Simple 5-Day Plan to Creating Remarkable Content

Pawel Grabowski
by Pawel Grabowski | Last Updated Mar. 4th, 2014

There are plenty of great reasons to write a blog post.

Aside from having something interesting to say (which should be a given), you may want to convince readers to take action. Present your point of view on a current event. Or show off your writing skills. Or …. nevermind. It’s all rubbish anyway.

What you really

The Best of the “Best of the 2013”

Jimmy Daly
by Jimmy Daly | Last Updated Feb. 19th, 2014

2013 was a huge year for content. Marketers finally made headway in the battle for the Internet’s attention, and as evidenced by the chart below, content was top-of-mind for quite a few searchers.

content marketing search trends

Traditionally, news stories get the most attention online but content marketing has opened new doors

Must-Read Content Marketing Topics This Month: Content Marketing Roundup #2

Tom Demers
by Tom Demers | Last Updated Mar. 22nd, 2015

The amount of advice and specialized content you can find on the Internet is exploding nowadays it seems, in every genre you could imagine. And while a lot of it could be cast off as fluff, every now and then you can find some extremely valuable industry relevant information. This is certainly true in the field of Content Marketing.

To highlight

Guest Blogging Tips Even Matt Cutts Would Approve Of

Jimmy Daly
by Jimmy Daly | Last Updated Feb. 5th, 2014

Matt Cutts, Google’s head of webspam, recently came down on guest blogging in a big way. In a post on his personal blog, Cutts had this to say about one of SEO’s most popular link building tactics:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014,

10 Things Every Writer Should Understand About Google+ Authorship

Jimmy Daly
by Jimmy Daly | Last Updated Feb. 5th, 2014

Building authority on your website with good content, SEO, social media and email marketing has always been important to content marketers. In 2014, plan to add authorship to the list of ways you plan to market and grow your site. Authorship, which was rolled out by Google in 2011, connects content to the person who wrote it. Using Google+, search

13 Steps to Take Your Content Promotion to the Next Level

Jimmy Daly
by Jimmy Daly | Last Updated Jan. 7th, 2014

Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts — no matter how great they are — need to be effectively promoted on social media, with email marketing and in real life. Here is a look at how to take your content promotion to the

7 Things You Must Do Before Writing a First Draft

Pawel Grabowski
by Pawel Grabowski | Last Updated Feb. 5th, 2014

“Rewriting is the essence of writing well: it’s where the game is won or lost.”

I love this quote. In a single sentence William Zinsser managed to capture the definition of what writing truly is.

But I also have a problem with it. To me, it omits an important aspect of writing, one you figure out only after wasting a lot of

4 Ingredients of a Killer Marketing Story

Pawel Grabowski
by Pawel Grabowski | Last Updated Feb. 5th, 2014

OK, I get it. Your industry is boring.

Your products are dull, people are unmotivated, customers don’t interact with brands and there is hardly any innovation going on. Everyone’s bored.

That’s the realm you have to promote your company in, and do it with words.

But how many times can you write lists of features or product descriptions? And, make them interesting enough

Leveraging The Most From Google’s Love For Fresh Content

Sanket Patel
by Sanket Patel | Last Updated Oct. 30th, 2013

Google sometimes seems to be peculiar for fresh content and is immensely in love with it. Google is trying to display fresh results, prioritizing them first. It has been showing recently published results in it’s SERP’s for several years. However, this love for fresh content has become strong in the last 12 months. This particular feature has been noticed

Ten Killer Tips from the World’s Best Content Marketers

Daniel Threlfall
by Daniel Threlfall | Last Updated Oct. 18th, 2013

Behind every successful content marketing campaign is an awesome content marketer. When you look up at the gleaming pinnacle of their success, it’s hard to spot the foundational level stuff — the effort, strategy, thought, and work. We did some digging in order to discover some of the disruptive ideas and effective strategies that produce success. What you’re about to