“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution.

That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, all of your tactical execution is

Lots of companies are starting blogs. If you’re new to blogging, it’s tough to get traction and easy to make some of the various, common mistakes other blogs and bloggers (myself included) have made. To help new blogs and bloggers avoid some of the common pitfalls that companies make when starting a blog we’ve asked several marketers to share

image via: writerway.com

I gotta say this, to me most corporate blogs suck.

Of course there are some exceptions but the majority are just unreadable. Their authors either talk about the company, write on random topics, often without offering any educational value at all or post blatant sales pitches that only scare

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Trillions of web pages out there are full of outdated advice, broken links or worse links to rogue sites.

Publishers usually focus on churning out fresh content because that’s what content marketers preach.

At the same time old content is hurting your overall credibility on the Web, when it comes to

I guess it’s true, Twitter is confusing.

Originally conceived as a simple way to post quick updates to your friends, the social networking site developed into a powerful marketing tool. But not everyone caught on the transition. Many brands and individual users still think that Twitter is just a tool for merely

Like a lot of people, I really love examples of things as a means of learning. In-depth case study content is one of my favorite types to consume. I really enjoyed reading both Jon Cooper’s original post on creative link building and his follow up post.

Along those same lines, we asked 30 marketers to share an example of

When you ask Google a question like [how to boil eggs] you won’t see search results on top, sometimes not even ads. Google will often provide the answer right away.

All the years of telling webmasters to “just create great content” do not sound like very good advice anymore.

Is there a way out of the dilemma? How to still

I find habits really interesting. One of my favorite recent reads was Charles Duhigg’s excellent book on the subject. I love Nir Eyal’s blog on behavior engineering. One of my favorite interview series is Copyblogger’s look at how smart people write.

Because there are so many different ways to “win” and get traction in content marketing (and because

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One of the most neglected parts of many websites is still the about or team page. To establish credibility from the start it has to be very appealing though.

I have collected some good examples to show you so that you can follow in their footsteps.

The about page ideally makes

Anyone can create content today. Tools are easy to use, publishing platforms wildly accessible, research materials plenty. Even the expectation of quality isn’t as high as it used to be. And so business after business jump on the content marketing craze, hoping to gain from this new marketing phenomena.

But most of them fail. Miserably.

No reader visits their blogs, videos gain