*
Trillions of web pages out there are full of outdated advice, broken links or worse links to rogue sites.
Publishers usually focus on churning out fresh content because that’s what content marketers preach.
At the same time old content is hurting your overall credibility on the Web, when it comes to
I guess it’s true, Twitter is confusing.
Originally conceived as a simple way to post quick updates to your friends, the social networking site developed into a powerful marketing tool. But not everyone caught on the transition. Many brands and individual users still think that Twitter is just a tool for merely
Like a lot of people, I really love examples of things as a means of learning. In-depth case study content is one of my favorite types to consume. I really enjoyed reading both Jon Cooper’s original post on creative link building and his follow up post.
Along those same lines, we asked 30 marketers to share an example of
When you ask Google a question like [how to boil eggs] you won’t see search results on top, sometimes not even ads. Google will often provide the answer right away.
All the years of telling webmasters to “just create great content” do not sound like very good advice anymore.
Is there a way out of the dilemma? How to still
I find habits really interesting. One of my favorite recent reads was Charles Duhigg’s excellent book on the subject. I love Nir Eyal’s blog on behavior engineering. One of my favorite interview series is Copyblogger’s look at how smart people write.
Because there are so many different ways to “win” and get traction in content marketing (and because
*
One of the most neglected parts of many websites is still the about or team page. To establish credibility from the start it has to be very appealing though.
I have collected some good examples to show you so that you can follow in their footsteps.
The about page ideally makes
Anyone can create content today. Tools are easy to use, publishing platforms wildly accessible, research materials plenty. Even the expectation of quality isn’t as high as it used to be. And so business after business jump on the content marketing craze, hoping to gain from this new marketing phenomena.
But most of them fail. Miserably.
No reader visits their blogs, videos gain
*
Many business people do not have the patience to optimize their sites holistically. They just want to pay and get results like in the good old days when you could trick Google easily and get loads of traffic and sales from your “organic rankings” there.
Website owners would love to buy so called “paid links” and that’s it.
Because…
Sometimes you have to fake your brand a little.
Brands are not built in a day. It can take months of thorough research and testing to develop just a compelling brand promise. And that’s only a start of the whole process.
On the other hand, you don’t launch a business in a vacuum. There are already other companies trying to attract a similar audience.
*
Flashback to 1999 – journalists from old media are afraid to link to other publications or sources despite the new opportunities the Web offers – bloggers embrace the Internet and hyperlinks in contrast and get significant attention by doing so.
15 years later history is repeating because publishers afraid of
