It’s hard not to agree that there is more to Pinterest than just pretty pictures.

Although at the start it might seem otherwise.

Launched in 2010 this social networking site indeed took the world by storm. But it also took content marketers a while to fully realize its potential.

Today, the site is probably 2nd or 3rd largest social networking site on the

Recently I have been enjoying the new issue of Wired Germany very much. Wired is now almost a monthly publication here in Germany (10 issues a year) after a start as a quarterly a while back.

Intriguingly the German market for tech oriented “lifestyle” publications didn’t seem that lucrative

before for the locals.

It’s a fact – content rocks todays marketing. It costs 62% less than traditional marketing and generates 3 times as many leads (DemandMetric). It’s no surprise that according to Content Marketing Institute, 93% of B2B marketers rely on content to promote their brands.

But, given the wealth of different platforms, in order to fully avail of it’s abilities; you

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While content marketers swear that you need so called long form content the social Web proves them wrong by

spreading tiny information chunks you can come up with quickly.

How to create text images, animated gifs and other memes that carry your message.

Essays on cats vs cat pics

Yeah, I really enjoy reading essays

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One of the often neglected content best practices is the usage of eye catcher images. Everybody in print media does it for ages but on the Web most website owners fail at it. It’s really easy by now. Free images are widely available and can attract readers who otherwise would ignore

Great content rarely markets itself. To get it in front of your target audience you need to implement a content promotion strategy. Here are some ideas to get you started.

Let’s see if this sounds familiar. You are the content writer for your company. You started strong, writing blog post after blog post, often staying up late and burning midnight oil.

I can’t deny it, I was very disappointed with Google+ when it first launched.

Too many things seemed wrong with it back then.

– I didn’t understand what it’s for.

– None of my friends were on it.

– I had no time for another network.

I am sure I wasn’t the only one having doubts about Google+. But the social network has changed a

“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution.

That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, all of your tactical execution is

Lots of companies are starting blogs. If you’re new to blogging, it’s tough to get traction and easy to make some of the various, common mistakes other blogs and bloggers (myself included) have made. To help new blogs and bloggers avoid some of the common pitfalls that companies make when starting a blog we’ve asked several marketers to share

image via: writerway.com

I gotta say this, to me most corporate blogs suck.

Of course there are some exceptions but the majority are just unreadable. Their authors either talk about the company, write on random topics, often without offering any educational value at all or post blatant sales pitches that only scare