31 Essential Tools & Software for Content Creators

Jimmy Daly
by Jimmy Daly | Last Updated Apr. 21st, 2018 15 COMMENTS

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A guide to hacking your content marketing workflow.

As Steve Jobs once said, “Real artists ship.”

To make content marketing work, writers need to be shipping great content on a regular basis. Having the right tools is key to maximizing productivity. The best writers find ways to keep the focus on writing while also finding ways to highlight and reference work from other content creators to help build relationships and amplify distribution (making the content you create work harder for you).

This list will focus specifically on tools that will help make your research and content creation workflow simpler and faster (for some additional resources on promoting content once you’ve created it you’ll find a number of them in the additional resources at the bottom of the post).

Research, Reading and Discovery Tools

The first step to creating great content is understanding the industry and the audience you are writing for. The tools below will help you get plugged-in to the best content, discover new sites, and connect with the best bloggers in your vertical.

  • Feedly – In the wake of the Google Reader shutdown, Feedly has emerged as the best way to subscribe the RSS feeds. RSS is still one of the best ways to monitor your industry for news and content. Feedly’s mobile apps and UI make this a better replacement for your old Google Reader. Don’t underestimate the power of RSS feeds.
  • Instapaper – You never knew how badly you needed Instapaper until you’ve tried it. It’s a great way to save articles for offline reading. It also cleans up saved articles to minimize distractions. Set it up on all of your devices to collect content for later.
  • Pocket – This is basically the same thing as Instapaper and an equally great product.
  • Prismatic – One of my favorite ways to “unearth” new content. Subscribe to just about any blog or category to find new and useful information.
  • Digg – Digg is back, baby! The new Digg is a highly-curated feed of “the most interesting and talked about stories on the Internet right now.” The daily email newsletter is also a must-read.
  • Fre.sh – Created by BuzzFeed, Fre.sh is constantly updated feed of the 50 most popular stories on the web. Not surprisingly, most of the links send readers to BuzzFeed stories but there are links to great across the web.
  • IFTTT – Their tagline, “Put the internet to work for you,” is pretty accurate. Connecting different sites and services is a powerful way to automate your workflow. For example, automatically save new Cornerstone Content articles to your Pocket account or feed content you’ve written to Buffer. According to The Verge, the owners wants to “open up IFTTT as a platform and let anyone make a channel” meaning writers and publishers should be paying close attention.
  • Google Trends – Track the popularity of keywords in Google Search over time. This is a simple but powerful way to see what people are interested in. The graphs can also be used as visual objects in your own content.
  • Ahrefs Content Explorer – This tool combines the largest content index with powerful analytics. It discovers ~5 million new posts every day, and pulls detailed performance stats for each of them – social shares, backlinks, anchor text, organic traffic, keywords it ranks for, and more. The system also highlights domains that never linked to you, which makes it perfect for discovering new link building opportunities.

Content Creation and Curation Tools

Content needs to be more than text to maximize social sharing. Here are few tools to help content creators add engaging, social objects to any article.

  • Timeline JS – Create embeddable, responsive timelines. Using Google Spreadsheets, Timeline JS allows you to build rich timelines that include videos, photos and tweets. See an example.
  • ThingLink – This is an easy way to make images interactive. Upload an image, tag it, then embed it on your site. See an example.
  • Piktochart – Infographics are awesome tools for displaying data-driven content but hard to create from scratch. Piktochart uses template and drag-and-drop tools to make the process much easier. See an example.
  • Infogr.am – Another tool for creating infographics but this one works best with spreadsheets of data. See an example.
  • Wordle – Word clouds are a cool way to add context to a presentation, like the State of the Union and an iPhone launch. Visual elements like this make content infinitely more shareable. See an example.
  • Polldaddy – Surveys and quizzes are another way to make content interactive and interesting. One idea: Create trivia questions about old content to breath new life old posts. See an example.
  • Google Public Data – There is an insane amount of data here and Google has made it all very easy to navigate and share. See an example.
  • Docurated Content Marketing App – This app helps marketers analyze and discover the best content for each marketing/sales support scenario.

Content Production Tools

Here are a few tools to help content creators hack their productivity.

  • Mou – Stop writing web articles in Microsoft Word. Markdown is a basic text-to-HTML conversion tool that makes writing for the web easier. Mou is the best app for writing in Markdown, loaded with keyboard shortcuts, live previews and custom CSS.
  • Editorially – The reason that most writers use Word is because their copyeditors want to track changes. If you write in Markdown, Editorially fixes this problem by allowing multiple people to edit the same article (like Google Docs), track changes and see previous versions.
  • Pixelmator – Every content creator should have basic image-editing skills but Photoshop is overkill. Pixelmator is Photoshop’s little brother and at just $15, it’s an amazing image editor.
  • Cloudup – This is an easy way to share images, files and especially screenshots. If you ever publish screenshots, this little app will save you time (and storage space).
  • Clipboard Cleaner – Removes formatting from your clipboard so you easily move text without styling. It’s a lifesaver for web writers (especially if you are using Microsoft Word).
  • Cloud Clip – This nifty app saves your clipboard history in case you need to access it later.

Other Awesome Content Marketing Tool Lists

This isn’t the only great list out there. Here are few others that you should bookmark.

Is there a great tool we missed? Let us know in the comments.

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  • mony1
  • Great list of content curation tools . nicely done jimmy . i like this cool stuff of content curation tools this is so great and so informative , i doesn’t know that there’s a lot of content curation tools just like this list . wow awesome list .. as new in content curation this is a great help to me to try this all content curation tool and actually i am using now feedly and this is so good to use . and also i want to share what i am using lately and in this is FeedCurator it is a content aggregator based on the hashtag, keyword and rss you define and deliver it to you web content , a content curator delivers the aggregated content base on the curated item and last is a rss generator create a rss feeds based on the content curated to be able to used in your website, mobile application and social media account. so hopefully you could add it to your list cause this is so great tool. thanks for the great list and i am looking forward to see your latest article .

  • Alex Bisset

    I agree to get the most out of your content marketing is to use the right tool. I personally like to use Opentopic software. Opentopic’s software is great to use for content discovery, content curation, content publishing, content analytics, and newsletter creation to cover all your content marketing needs. Then once the content is live, their content analytics capabilities will help you evaluate and monitor engagement and performance to make content marketing work for you

  • knowledgefilter.io

    This is a very comprehensive list already! Still, you may be interested in looking at knowledgefilter.io. Our tool automatically learns from one’s actions and social network activity to find personally relevant content.

  • Apurva

    I love this list of tools. I think you would also like DrumUp (www.drumup.io) which is a super-easy content discovery tool.

  • sunny brown

    awesome tips,,,,,

  • Rishi Sharma

    i am doing great with such steps posted above , now my website http://www.dealsdhaba.com is ranking really well

  • Preji

    Hi Jimmy a great post with lots of information. I hope it will really help to increase traffics to My Blog- http://hitectac.blogspot.com . Basically i found that, the more time you spend online the more traffic you can get. I am really looking for how i can optimize my content for SEO. Please visit My Blog and share if you have any suggestion to improve the blog. Thank you.

  • Hi Jimmy – I’d recommend https://dotmos.com for content discovery. The platform searches dozens of sources and returns results in a visual format. Give it a go and let me know what you think?

  • Aishwarya Upadhyay

    That’s a great list, Jimmy!

    Although I’m familiar with most of these tools, I would like to recommend you to give SalesPanda (available at http://www.salespanda.com) a try!

    It’s an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business.

    SalesPanda enables you to create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into their lead management system triggering automated alerts to the user.

    It also provides a content editor with templates for creating marketing collateral which can be shared via email and social media. For me it beats most of the tools I tried before, functionality wise, for a huge save!

    And trust me when I say that their pricing is a treat! It has 4 pricing plans to choose from including a free one and goes up to $199/ month at most.

    Would love to hear back from you regarding this!

    Thanks! 🙂

  • Pawan

    Very good article. thanks for sharing


  • sharon1981

    Love it! So informative and glad to know that we have so many options. Although I believe that “Content is king.”, we really need the necessary tools in order to have an effective content marketing. I also use http://www.myconversionbrain.com as our marketing automation and lead management platform, and it has incredibly upped our ROI in a span of 3 months. We have almost chosen Pardot or Marketo, but realized that they were hugely expensive for us. MyConversionBrain uses “Intelligent Marketing” which allowed us to identify our leads in a more in-depth manner, as well as determine which marketing strategy works or not. Again, thank you so much for these recommendations!

  • Emmanuel Oluwole

    thanks for sharing. really helpful to a wanna be social media manager like me

  • Mark

    Nice article! You could also check out lastest Digital Marketing blogs on SalesPanda: http://www.salespanda.com
    Its an integrated Inbound marketing software that helped many B2B businesses. Register for FREE!