Content Marketing Strategy: Marketers Share their Favorite Books, Blog Posts & Resources
“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, … Continue reading Content Marketing Strategy: Marketers Share their Favorite Books, Blog Posts & Resources
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