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Many business people do not have the patience to optimize their sites holistically. They just want to pay and get results like in the good old days when you could trick Google easily and get loads of traffic and sales from your “organic rankings” there.
Website owners would love to buy so called “paid links” and that’s it.
Sometimes you have to fake your brand a little.
Brands are not built in a day. It can take months of thorough research and testing to develop just a compelling brand promise. And that’s only a start of the whole process.
On the other hand, you don’t launch a business in a vacuum. There are already other companies trying to attract a similar audience.
Flashback to 1999 – journalists from old media are afraid to link to other publications or sources despite the new opportunities the Web offers – bloggers embrace the Internet and hyperlinks in contrast and get significant attention by doing so.
15 years later history is repeating because publishers afraid of